Demand by month
Click a pillar to see why it peaks when it does, and to filter the schedule below to just that topic.
quiet
building
peak
Mon snaps to the nearest publish week · 2026–27
52-week schedule
One long-form video a week, each paired with a Short cut from the same footage. Click any topic for a brief: timeline, key points and a reference script.
How this works
Status
Ideatopic and title set, nothing scripted
Scriptingscript in progress
Filmingscript locked, shoot scheduled
Editingshot, in post-production
Scheduleduploaded and scheduled on YouTube
Publishedlive
Why these pillars
Every topic maps to one of the seven interests on the via-schweiz.ch intake form, so a video can point straight back to the matching lead form. An eighth, unweighted label — Evergreen — fills the quiet months with FAQs, myth-busting and behind-the-scenes content.
Ownership
Robin owns this calendar end to end (VIA-106). Move a topic's date rather than deleting it if it needs to shift, so the pillar rotation stays intact — and keep new rows on the same weekly cadence once this cycle runs out.